Hairy Goat Design

ToolPost website gets a face lift!

Debbie — Fri, 07 Oct 2011 14:54:39 +0000

We were asked to take a good long hard look at a tired and dated website selling tools to the woodcarving sector, which is mainly made up of retired hobbyists. The site needed restructuring to make it easier to surf, and find products, whilst still supplying plenty of help and advice for newcomers to the craft.

Using a carefully chosen palette of colours which appeal to the target audience, and adapting the existing brand, we came up with a harmonious balance between good looks and information. An added news section on the home page gives the website a more personal feel with the blogging element introduced. We hope this will encourage people to get in touch with our client and get involved.

Beautiful and informative graphics lead the browser around and introduce them to areas of interest. A featured items area now introduces an element of selling, right from the first page. We even created a t-shirt design and mocked up samples to encourage sales in this direction.

This website design was undertaken on behalf of a third-party developer who uses us to create beautiful looking websites. The site is still under construction and we hope you come back for a link to view the finished product soon.

WTF Watch Time Fly – new store goes live

Debbie — Fri, 07 Oct 2011 13:39:28 +0000

WTF Watch Time Fly is a quick and simple business startup with entry level eCommerce, built with big plans in mind. Our client wanted to get something online with the minimum amount of fuss, while keeping costs down as much as possible. So we created a juicy, fashionable and stylish website theme, using the popular blogging platform WordPress.

We monetised the site by integrating a Paypal shopping cart and easy-to-add buttons. The site has all the flexibility that WordPress is famous for and our client can easily add and edit products and pages himself using the inbuilt CMS.

We will also be looking after the SEO for the site and to that end, we have fully optimised the site and done all the usual submissions. As part of our ongoing duties we will be blogging, article writing, looking after social network feeds and so on.

Ask us how we can help you get your business off the ground!

Exhibition graphics for the Paris Airshow

Debbie — Fri, 12 Aug 2011 20:43:45 +0000

One of our most exciting projects in July was designing the graphics for the FUCHS International exhibit at the Paris Airshow. As this exhibition was to be held in Paris and there was an extremely tight deadline, we had to ensure everything was right first time. So after liaising with the set designers and the printers, we created eye-catching graphics which fit the specifications of the pods, stands and backdrops exactly, resulting in fewer headaches for the exhibition builders on-site.

Our client was very pleased with the quality of our work, saying:

I’m just writing to pass on the many positive comments I have received from our colleagues from Paris, Germany and the UK who attended the Paris Airshow. The artwork you created looked stunning and my stand builder found the files you created very easy to work with. Great job well done.

An email marketing success story… in the making

Debbie — Tue, 02 Aug 2011 14:43:20 +0000

As part of FUCHS’s ongoing email campaign strategy, we’re happy to announce another email campaign has been created and sent!

View online version

Adapting an existing email style previously created by us, we kept it clean and informative, with teaser stories to encourage readers to download a brochure or read the rest of the story online. It’s a great way to get more visitors to the website, where they will likely continue to browse for more information about FUCHS and their products.

It’s early days yet, as this campaign was only sent out today! But as there has been nearly 500 brochures downloaded and visits to FUCHS’s website already, it looks like it’s another email marketing success story… in the making!

World of Mosaics website – new design revealed

Debbie — Fri, 15 Jul 2011 16:07:19 +0000

After over two years of successful trading, our client, World of Mosaics, decided that they needed a brand update. They wanted to keep the essence of their brand intact and to reflect their excellent reputation for providing quality products at competitive prices.

With this in mind we simply refreshed their logo. Their website, however, needed a complete overhaul, as their product list and client base has grown phenomenally over the last year or so. After a lot of hard work, we are very proud to announce the new site has now gone live.

View online version

Crammed with new functions, the website is streamlined and restructured to promote easy shopping. We think we’ve made it even easier for people to purchase with the least amount of fuss, right from the very first page!

What we’ve added:

Google language tool
Currency tool
Shopping basket at a glance
Simplified slideshow which links directly to the product shown
See all the collections in a category at a glance
Inspiration gallery which links directly to each product shown in the slideshow
Best sellers to promote product right from the first page
Easier navigation with streamlined header navigation with more comprehensive links in the footer
We’ve made it easier to follow World of Mosaics with popular social media
Add products directly to basket from the category page
5-star ratings review system
Cross selling function to encourage the sale of matching products and accessories

Another important aspect of the changes we’ve incorporated in this website, is that we’ve paid close attention to optimising the site for improved SEO. We’ve added more areas where relevant keyword rich text can be added to enhance both the shopper’s experience and to improve the page’s rankings. We’ve also had our team of copywriters working hard on the site improving the copy across the whole of the site.

Contact us to find out how we can help you create a quality brand for your company, including logo design and website design.

Email marketing client gained

Debbie — Thu, 14 Jul 2011 14:33:49 +0000

At Hairy Goat Design, we are pleased to announce that one of our clients, FUCHS Lubricants UK, has contracted us to undertake some email marketing campaigns on their behalf.

This Silkolene eDrenaline newsletter, our first email in FUCH’s ongoing mailing campaign, appears to be going down a storm!

View online version

Clean, simple and straight-to-the-point, this email aims to keep FUCHS clients fully informed of all the latest news, offers and product launches. The live view in the campaign analytics allows our client to monitor the effectiveness of the campaign, viewing each open, click and share as it happens!

Unlocking the potential… with email marketing

Debbie — Mon, 11 Jul 2011 14:11:01 +0000

Our client, Derbyshire Community Health Services, wanted to promote their locked rehabilitation unit and asked how best to do it. We suggested an email campaign mailed to a carefully targeted audience of local authority commissioners.

Working closely within the exising branding guidelines of the council, we designed a bright and appealing email. We were also asked to write the text so we used our copywriting experience to pack the email full of information, including links to online videos and downloadable PDF documents.

View online version

With full campaign analytics our client is happy to see how well their email campaign is progressing on a day to day basis. Contact us to find out how we can improve your marketing response with email marketing.

A simply chic website design

Debbie — Tue, 26 Apr 2011 16:48:58 +0000

Our client was looking for a classic, chic design for their new Simply Chic Company store. After discussing the design requirements – including look, feel, colours, likes and dislikes – we quickly discovered we were exactly on the same wavelength and cracked it with our very first design!

There are lots of functions which we’ve added to the design, such as a blog element, featured items, ratings system and comments section, whilst taking care that the overall effect is harmonious with the style of the site.

The client is over the moon with the design and can’t wait till it’s ready to go live, saying: “Debbie has done an amazing job, we are really delighted.”

New blog launched for World of Mosaics

Debbie — Mon, 18 Apr 2011 13:06:52 +0000

As part of the ongoing SEO for www.WorldofMosaics.com, it was decided to freshen up and relaunch the online store’s accompanying blog. This will provide new product reviews and updates for visitors and allow them to find out more about all the products and services that World of Mosaics offer.

Incidentally, this will also give the site’s rankings a boost and raise the level of customer confidence in the store, which is invaluable for online-only stores.

The blog is currently maintained entirely by Hairy Goat Design including choice of content and article writing. But this need not always be the case as we have included the powerful CMS capabilities of WordPress, which will allow our client to maintain it himself in the future.

Included functions

Full CMS – this blog can be wholly maintained by our client without any knowledge of HTML
Product gallery slideshows
Customer comments and testimonials
Real rooms area where any photos and stories submitted by customers will be published
A growing number of links back to the shopping site to boost rankings

Our client is really happy with the results:

Just had a look at the new blog… absolutely love it… looks really clean. Love the green, and the script text!… comes across as being very personal and i’m sure people will take to it… well done!!

View the blog here.

Expert author status gained

Debbie — Tue, 05 Apr 2011 11:19:44 +0000

We are very pleased to announce that Hairy Goat Design has now been given Ezine Articles expert author status. As part of our ongoing SEO and brand marketing strategies we regularly write articles which are tailored to our clients needs. These articles are great methods of raising search engine rankings, increasing click backs and click-through rates and creating a rounded brand awareness with your potential customers.

Our articles are full of keyword-rich text and are written in such a way to inform and encourage readers to click through to your blog or website, to view galleries and find more info. Here follows an exerpt:

The bubbling chrome used in these Chromatic mosaic tiles is sealed in smooth, clear or coloured glass. It has a wonderful jewel-like quality and adds sparkle to any room in which these mosaic tiles are placed. At any time of the day, you will see something different in these glass tiles, as the changing light highlights different tones and creates new reflections around the room. They will create a sense of light, brightening up any area and create a beautiful focal point in your kitchen or bathroom.

Article Source: http://EzineArticles.com/5813178

View more articles or contact us now to find out how we can help improve your online presence.