We were asked to take a good long hard look at a tired and dated website selling tools to the woodcarving sector, which is mainly made up of retired hobbyists. The site needed restructuring to make it easier to surf, and find products, whilst still supplying plenty of help and advice for newcomers to the craft.
Using a carefully chosen palette of colours which appeal to the target audience, and adapting the existing brand, we came up with a harmonious balance between good looks and information. An added news section on the home page gives the website a more personal feel with the blogging element introduced. We hope this will encourage people to get in touch with our client and get involved.
Beautiful and informative graphics lead the browser around and introduce them to areas of interest. A featured items area now introduces an element of selling, right from the first page. We even created a t-shirt design and mocked up samples to encourage sales in this direction.
This website design was undertaken on behalf of a third-party developer who uses us to create beautiful looking websites. The site is still under construction and we hope you come back for a link to view the finished product soon.
